Less biography. More point of view.

I build attention at internet scale — and I build for after the scroll.

My main platform is Viral Again: a publisher network and media engine with a combined audience of more than 100 million across social platforms. Under it sits a portfolio of internet brands — Doggo, Birbs, Catish, Defused, and Rearfront — each one a bet that devoted niches beat rented reach.

With that distribution, I partner with Fortune 500 brands, public figures, and news, media & publishing companies — work measured in tens of millions of monthly visits, and in relationships that outlast individual campaigns.

Off the feed, I own Volume Developers, a commercial high-rise development company, and invest in commercial building projects. Media taught me speed; buildings teach me patience. The portfolio needs both clocks.

How I work

• Own the asset.

  Audiences, brands, platforms, buildings — I build things that appreciate, not campaigns that evaporate.

• Exact numbers or no numbers.

  The network runs on ledgers that reconcile to the cent. Marketing gets the same rule: nothing invented, ever.

• Design is a trust decision.

  People decide in seconds whether something is serious. Taste isn’t decoration — it’s the fastest credibility signal there is.

• Systems over heroics.

  If a result depends on someone’s memory or a lucky week, it isn’t a result — it’s a coincidence. I build the machine, then improve the machine.

The other portfolio

I’m an enthusiast and collector of plants, a student of architecture, and a buyer of objects with wow factor and discipline in the same body. None of it is separate from the work: architecture taught me structure, plants taught me patience, and design taught me that restraint is a form of confidence.

Scale gets attention. Design earns trust. Systems create longevity. That is the whole philosophy — the rest is execution.