Selected Work

Proof, told as stories.

Five chapters from the portfolio. Where a figure is commercially sensitive, the slot is reserved and shared directly — nothing on this page is invented.

Fig. 03 — Case files, five stories

The 100 Million Question

Building a combined audience of 100M+ across social platforms — and the harder problem: keeping it.

The opportunity: Attention on social platforms is rented, not owned. Most operators chase spikes; almost nobody builds the systems that make attention repeatable.
What I built: A network of social properties grown to a combined following of more than 100 million — with content systems, cross-network amplification, and an editorial cadence designed to survive every algorithm change it has met.
The impact: Distribution at a scale that lets the portfolio launch new brands, drive tens of millions of monthly visits to partners, and negotiate from strength. Per-platform breakdown — on request

A Network That Pays

Inside Viral Again: 2,400+ publishers on one platform for earnings, attribution, and payouts.

The problem: Publisher networks live or die on trust — and trust dies the first time a payment is wrong. Most networks run on spreadsheets and promises.
What I built: A platform that treats publisher money like an engineering discipline: exact-match attribution, an append-only payment ledger, and maker-checker payout approval. Every balance reconciles from first principles; every sensitive action is audited.
The impact: More than 2,400 publishers and creators operating in the network, paid on a system where the ledger — not a person’s memory — is the source of truth.

House of Niches

How Doggo, Birbs, Catish & Defused are each built to own a category — and compound one another.

The thesis: General audiences are expensive to rent; devoted niches are cheap to serve and impossible to dislodge. The pet-and-delight verticals reward obsession.
What I built: A studio of vertical media brands, each with its own voice, design system, and audience thesis — reference-grade dog media, the everything-birds brand, curated cat culture, refined viral storytelling. Shared infrastructure underneath; distinct identity on the surface.
The impact: Every launch gets cheaper: distribution from the network, playbooks from the last brand, and a portfolio where each property strengthens the rest.

Partners at Scale

Campaign and growth work with Fortune 500 brands, public figures, and publishers.

The work: Putting owned distribution to work for others: audience-growth partnerships, content amplification, and traffic programs for entertainment and news properties.
What I led: Partnership work with Fortune 500 brands, celebrities and talent teams, and news, media & publishing companies — including programs delivering tens of millions of monthly visits to partner sites.
The impact: Long-running relationships rather than one-off campaigns. Named references — on request

From Feed to Foundation

What building audiences teaches you about building towers — the thesis behind Volume Developers.

The thesis: Media compounds fast and decays fast; buildings compound slowly and hold. A portfolio needs both clocks running.
What I’m building: Volume Developers, a commercial high-rise development company, alongside direct investment in commercial building projects — converting attention capital into assets with fifty-year horizons.
The impact: A balance sheet that doesn’t depend on any algorithm. Project portfolio — reserved

The full numbers live in conversation.

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