Seven ventures. One instinct.

The engine of the portfolio. Viral Again is a publisher network and media platform: audience growth, content distribution, monetization, and payouts for more than 2,400 publishers and creators — operated as one system, with earnings and attribution handled end to end.

It is where the operating philosophy lives: exact numbers over vanity metrics, systems over heroics, and a ledger that balances to the cent.

• RoleFounder & operator
• ModelPublisher network · monetization · payouts
• Network2,400+ publishers & creators
• StatusOperating

Dog media built like a reference title, not a content farm: health, breeds, gear, adoption, and the culture of ownership — structured knowledge, a rigorous review model, and a design language people trust with their best friend.

• RoleFounder
• ModelVertical media · commerce & directory
• StatusOperating

Joyful, obsessive bird media for one of the internet’s most devoted communities — species knowledge, care, culture, and the daily delight of birds, produced with the same editorial discipline as the rest of the network.

• RoleFounder
• ModelVertical media & community
• StatusOperating

Feline media with taste — sharp, warm, and unmistakably online. Catish completes the companion-animal wing of the portfolio, with a voice of its own and an audience that shares it forward.

• RoleFounder
• ModelVertical media
• StatusOperating

Feel-good viral content, elevated into a premium reading experience. Defused takes the fastest-moving material on the internet and treats it with editorial care — proof that viral and considered are not opposites.

• RoleFounder
• ModelViral publishing
• StatusOperating

An agent-native platform for planning, publishing, and scaling social media. Rearfront is the toolmaker’s answer to operating audiences by hand — the software I wished existed, built for teams that run brands at scale.

• RoleFounder
• ModelSoftware platform
• StatusIn build

A development company for commercial high-rise projects — ground-up construction, long horizons, and the most literal expression of the builder identity. Alongside it, I invest in commercial building projects.

• RoleOwner
• PracticeCommercial · high-rise · ground-up
• PortfolioReferences on request